IF – Ideas And Inspiration For Brand Planners And Creative Marketers
“IF is a collaborative ideas resource for for modern marketers and business professionals run by Piers Fawkes and the IF team. We provide daily inspiration.”
Marketing and advertising slogans, mottos, taglines
“A database… For copywriters, clients of copywriters and those who for itself the copywriter. Always it is useful to look, that is thought already up on a theme which you interests. The database can give new ideas for copywriters or keep them from inventing already thought up, to copywriter’s clients…”
CRM Blog
“…featuring news and information about everything that has anything to do with Customer Relationship Management.”
Ten Rules for Web Startups
“#1: Be Narrow – Focus on the smallest possible problem you could solve that would potentially be useful. Most companies start out trying to do too many things, which makes life difficult and turns you into a me-too. Focusing on a small niche has so many advantages: With much less work, you can be the best at what you do. Small things, like a microscopic world, almost always turn out to be bigger than you think when you zoom in.”
Designing in Hostile Territory
“Convincing cautious bosses of the benefits of a novel approach is a tricky business, but it can be done. Here’s how…”
Schoolwork/Startups
“So as anyone within earshot of me knows, we’ve been on the grand tour of grade schools for the last couple of months, looking at the public and ‘independent’ schools in our (extended) neighborhood. I could (and do!) go on for hours about what we’ve been seeing and learning, but that would bore you to tears. Instead, I’ll share with you the results of a little between-classroom brainstorming about how office life could learn a little bit from grade school life. So, in no particular order, here are some ideas for how to run your next Web 2.0 startup…”
Zen is not for value judgments
“A blog called ‘Presentation Zen’ has generated a lot of buzz for a couple of posts that smugly satisfy what an audience wants to believe: Bill Gates and Visual Complexity and Gates, Jobs, and the Zen Aesthetic. Readers feel righteous in the easy digs at Microsoft’s busy PowerPoint slides, particularly when compared to Jobs’ spare presentations. And when I first saw those posts, I thought, ‘Yeah! Spareness! Simplicity! Whoo!’ Bet then I wondered, ‘Um, isn’t Bill Gates worth a gajillion dollars? Isn’t Microsoft an exceedingly successful company? Should we maybe look at this a little differently?’”
Business blogging != Executive blogging
“… it’s a huge mistake to equate executive blogs with business blogging, just as it’s a huge mistake to see the world only through the economic and culture lens of stars and hits (what I call ‘headism’). The best business blogs come from the employees, not the bosses. They have more time, and are less prone to marketing gobbledygook and gnomic platitudes. And those kind of blogs are on the rise, not the decline.”
How IBM Conned My Execs Out Of Millions
“This is a first-person account of how IBM was able to con my execs out of millions of dollars. Gullible management tries to swim with the shark and gets chewed to pieces. Witness the exec-level FUD sales techniques and the $325/hr subcontractor labor bait and switch.” (Thanks Communication Nation!)
37 Signals, 1 Clear Message
“CEO Jason Fried’s startup philosophy can be summed up in three short words: Keep it simple… We’re trying to underdo the competition, and do less than they’re doing to beat them. It’s a very Cold War mentality to keep trying to one-up everybody. We’re trying to ‘one-down’ people. “
RECENT WORK
Recent posts
- New project: The Carbon Economy
- David Allen releases The Ultimate GTD Workflow Map, designed by XPLANE
- Online Database of Social Media Policies
- Did You Know 4.0
- The Building Blocks of Social Media for Business
- 7 Things Your Startup SHOULD Copy From 37signals
- 37 Pithy Insights From Street-Smart Entrepreneurs
- New video: ‘Imagine Leadership,’ by XPLANE & HBS’s Nitin Nohria
- Why Business Plans Don’t Deliver
- Shut up! Announcing your plans makes you less motivated to accomplish them.
Recent comments
- Scott:Once again, a great example of
- George:As one of the world's greatest
- Andrew Angus:Really? Can we get a refere
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