11th
October
2005
Bootstrapping a Viral Startup
“I am doing some work for RidePop, a startup envisioned by a group gradudate students at UC Davis. They came to me interested in low cost solutions for online marketing and promotion — viral marketing in particular. As I approach the project, I’m beggining to realize that viral marketing is more than just a way to run a promotion, it‚Äôs a way to run an entire business…”

