“As you move into management, the very things that made you effective as a craftsman are now deadly threats to your success as a manager. Your independence and self-reliance, which was an asset, is now a liability.”

“It’s not that users are lying (usually), it’s just that they don’t know what they want when they don’t know what’s possible. Very few consumers in the early nineties asked for a handheld organizer that forced the user to learn a special alphabet, yet the Palm Pilot was a runaway success. And as the Slashdot example shows, very few hipsters in 2001 thought that an undersized, overpriced MP3 player was worth a second glance…”

“Once the dream workplace of tech’s highest achievers, it is suffering key defections to Google and elsewhere. What’s behind the losses?”