“GreenBiz is the leading information resource on how to align environmental responsibility with business success. We provide valuable news and resources to large and small businesses through a combination of Web sites, workshops, daily news feeds, electronic newsletters, and briefing papers. Our resources are free to all users.”

“An imaginative, memorable business name often proves valuable in all sorts of ways. The day a company called Bundy Very Used Cars changed its name to Rent-a-Wreck, CBS arrived to feature it. The tag line, a saying which accompanies the business name on cards, stationery, ads and even invoices, can have equal impact… Creative think tanks and branding consultants charge thousands of dollars to invent identities for businesses. Those on a budget can concoct candidates for stardom by following these 19 steps.”