bBlog: The sales, marketing and business weblog

Category: Business

1st August 2005

How Broken Windows Can Kill a Business

“I first encountered the Broken Window theory while reading The Tipping Point last year. It is one of those ideas I find intriguing because there is an inherent nonlinearity involved, and I am fascinated by nonlinearity (which is why I am fascinated with tipping points in general). Here is the main idea behind the theory…”

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