“Branding shouldn’t be solely about your visual identity, although it’s important. It should be about your voice, your face, your humanity and your story. It’s should be real. In an experience economy it’s the experience that matters. To illustrate that, I’ve got a story about one of my favorite brands and the supplier of some of my favorite experiences: The Majestic Bay Theatre.”

This entry was posted on Monday, July 25th, 2005 at 7:00 am and is filed under Business. You can follow any responses to this entry through the RSS 2.0 feed. Both comments and pings are currently closed.