bBlog: The sales, marketing and business weblog

Category: Marketing

22nd July 2005

Words, words, words

“Like most of us, Don Watson hates corporate jargon. But Watson, a former speechwriter for the Australian prime minister, is trying to do something about it — this year, he published Death Sentences: How Cliches, Weasel Words and Management-Speak are Strangling Public Language, a witty and incendiary attack on the jargonization of everyday life.”

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