“My feeling was (and is): You don’t adopt the mannerisms of big, successful companies when you’re small, because those mannerisms aren’t what made the companies successful. They’re actually symptoms of what is killing the company, because it’s become too big. It’s like if you meet an really old, really rich guy covered in liver spots and breathing with an oxygen tank, and you say, ‘I want to be rich, too, so I’m going to start walking with a cane and I’m going to act crotchety and I’m going to get liver disease.’”

“Like most of us, Don Watson hates corporate jargon. But Watson, a former speechwriter for the Australian prime minister, is trying to do something about it — this year, he published Death Sentences: How Cliches, Weasel Words and Management-Speak are Strangling Public Language, a witty and incendiary attack on the jargonization of everyday life.”

Order print materials and collateral online: Color Printing, Postcards, Pocket Folders, Stationery, Business Cards, Letterhead, Envelopes, Large Format, Inkjet Posters, Indoor/Outdoor Banners…