24th
June
2005
Commandment #10: Control the Meeting (But Be Smart About It)
“In a VC meeting, first thing to remember: Your goal is to get the next meeting (See: Commandment #3). Second thing to remember: That’s not your audience’s goal. The goal of the audience is to decide whether it’s ‘worth it’ (see below) to schedule a second meeting (their opportunity cost, and, to a limited degree, yours). For this, they will inevitably ask a bunch of questions (see Commandment #8: Know what you don’t know, and admit it). Questions can be good, bad or distracting (a form of ‘bad’). The wrong approach to answering questions can be fatal to the second meeting. This Commandment offers advice on ways to handle this situation.”

