bBlog: The sales, marketing and business weblog

Category: Business

26th May 2005

Transparency: The New Default?

“Transparency, of course, is a term very much in vogue due in large part to the rise of trends like corporate blogging, which in theory makes organizations more transparent. While the notion of transparency may be suffering from the hype cycle just a bit, I think watching events unfold transparently is beneficial from both the internal and external perspectives. It helps build trust, may assist in the fostering of new relationships, and lessens the ability for others to inject Fear, Uncertainty and Doubt (FUD) into your project/business/etc…”

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