bBlog: The sales, marketing and business weblog

Category: Marketing

26th May 2005

Addicted to Buzz?

“A while back commenter ‘Tom’ asked: ‘Why is the Tech industry so quick to fall into the latest buzzword?’, and I promised a post-length answer. Here it is. First, I am going to grant the premise that tech is probably inclined to cling to buzzwords and phrases more than your average industrial sector — though there are others equally or more susceptible [ahem] media and journalism [/ahem]. So why?”

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