bBlog: The sales, marketing and business weblog

Category: Business

26th April 2005

Where MBAs Learn The Art Of Blue-Skying

“If you are looking for a business school that teaches you how to think creatively, design new products and services, manage your innovations through a corporate bureaucracy, or present them to outside angel investors, Fontaine-bleau, France-based Insead, the leading European B-school, just outside Paris, may be just the place. Insead has joined with the Art Center College of Design in Pasadena, Calif., to offer a joint program that teaches the role of creativity in business decisions, how innovation really works, and why design may be as important to corporate management today as Six Sigma was in the ’90s. A Swiss trustee who sits on both boards brought them together.”

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