bBlog: The sales, marketing and business weblog
4th March 2005

The ever-worsening curse of the cog

“Since you were five, schools and society have been teaching you to be a cog in the machine of our economy. To do what you’re told, to sit in straight lines and to get the work done. In the early factory era, there was great demand for trained cogs, the cogs even had unions, and cog work was steady, consistent and respected. There were way worse things than coghood. Over the last decade or two, that’s all gone away…”

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4th March 2005

The Sales Learning Curve

“The MLC states that the cost to produce the early units of a new product normally is high, but over time, as the production team learns how to optimize manufacturing and wring-out costs, volume increases and per-unit product costs decline sharply. When we apply the MLC to sales, we come to the following conclusion: The time it takes to achieve cash flow breakeven is reasonably independent of sales force staffing…”

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4th March 2005

HBR Calls Blogs a Breakthrough Idea for 2005

“The February issue of Harvard Business Review, available only for sale online, lists the breakthrough ideas for 2005. One of them, number 10, is business blogging. This is a huge endorsement for business blogging. Just listen to what Mohabir Sawhney, Tribune Professor of Technology and Director, Center for Research in Technology and Innovation, Kellogg School of Management, writes in the article…”

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