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“I thought of [ Linda Kapla] Thaler when I began to look into whether advertising, which plays such a large role in the American economy, might be ailing, and how it was being affected by new media and by new technologies. (Last year, more than five hundred billion dollars was spent on advertising and marketing in the United States–half the worldwide total.)”
“Not So Basic Training, a West Michigan business training company, will offer ‘Customer Service Boot Camp’ for businesses that want to make sure every customer is treated with top-notch service. ‘We appreciate your business. Please remain on hold for the next available service agent’ is a message we all hear too frequently,’ Not So Basic Training President Mitzi Taylor said.”
“The study of neuroeconomics may topple the notion of rational decision-making.”
“Blogs from HP Enterprise executives,” including VPs of Marketing, Technology, Partners and more.
“It is our mission to serve the industry as a mechanism for communication, self-analysis and intellectual growth. We will document the world’s creative community and disseminate this priceless knowledge to help it grow and flourish. We will ask questions, challenge the establishment and the norms, and make every possible effort to make add fuel to the industry we so passionately love.”
“Local stardom is destructive because it exacerbates one of the biggest problems that modern American C.E.O.s face: hubris. A recent study by the finance professors Ulrike Malmendier and Geoffrey Tate, for instance, shows that companies run by ’superstar’ C.E.O.s–those who’ve won major awards from the business press–underperform their competitors and the market as a whole in the years after they win their awards, while the C.E.O.s themselves begin spending more time on things that don’t help their shareholders (such as writing books or making country-music records).” (Thanks kottke.org!)
“I’ve looked at thousands (tens of thousands?) presentations pitching new businesses since the mid 1990s. The vast majority of them suck. Unfortunately, it’s not Powerpoint’s fault.. It’s the content creators fault. Edward Tufte — a master of The Visual Display of Quantitative Information, thinks Powerpoint is evil and corrupts absolutely. Blogs like Beyond Bullets help reduce the corruption, but given that I’m trying to get a very specific set of information in a short period of time (usually 30 – 60 minutes), more specificity about what I think is ‘good’ is probably helpful.”
“An easy-to-follow guide to forecasting revenues and expenses during the startup stage of your business.”
“I’m Chris Anderson, the editor of Wired Magazine. I wrote The Long Tail, which first appeared in Wired in October 2004 and will become a book, published by Hyperion, in early 2006. The Long Tail is about how the mass market is turning into a million niches. The term refers to the yellow part of the sales chart at left [follow link to view], which shows a standard demand curve that could apply to any industry, from entertainment to services”
“Many software companies these days are built using some form of venture capital. But the VC industry has been hurting lately. A lot of investments in dotcoms turned out to be spectacular flameouts. As a result, VCs are becoming ever more selective about where to put their money.”
