“A Corporate Command is an instruction work, a call to action in the form of an imperative: ‘Just Do It’, ‘Turn on the Future’, ‘Live without Limits’, ‘Tap into great taste’, ‘Think different’, ‘Ride the light’… By compiling, tabulating, concretizing and enacting these commands in the International Database of Corporate Commands, the Institute for Infinitely Small Things seeks to better understand the mechanisms behind this deployment of power and its larger cultural ramifications.”

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