“While online shopping has become commonplace, many people remain wary of e-commerce. Their fear centers on the transmittal of personal and financial information over the Internet and the perceived risk of releasing sensitive data to unscrupulous eyes. Unsolicited e-mail campaigns, rumors of hacker break-ins and media coverage of unethical Web commerce practices further intimidate would-be-customers. Understanding and addressing customer concerns about online buying are critical to your small business’ success selling on the Web. Here are some steps you can take to encourage customers to give online buying a try…”

This entry was posted on Monday, February 28th, 2005 at 8:19 am and is filed under The Web. You can follow any responses to this entry through the RSS 2.0 feed. Both comments and pings are currently closed.