“A Corporate Command is an instruction work, a call to action in the form of an imperative: ‘Just Do It’, ‘Turn on the Future’, ‘Live without Limits’, ‘Tap into great taste’, ‘Think different’, ‘Ride the light’… By compiling, tabulating, concretizing and enacting these commands in the International Database of Corporate Commands, the Institute for Infinitely Small Things seeks to better understand the mechanisms behind this deployment of power and its larger cultural ramifications.”

“While online shopping has become commonplace, many people remain wary of e-commerce. Their fear centers on the transmittal of personal and financial information over the Internet and the perceived risk of releasing sensitive data to unscrupulous eyes. Unsolicited e-mail campaigns, rumors of hacker break-ins and media coverage of unethical Web commerce practices further intimidate would-be-customers. Understanding and addressing customer concerns about online buying are critical to your small business’ success selling on the Web. Here are some steps you can take to encourage customers to give online buying a try…”

“I first encountered venture capitalists (VCs) in 1987. Despite a bad start, I caught the start-up bug. In the years since, I have worked with more than 30 start-ups as founder, advisor, engineer, executive, and board member. It’s a lot more than that if you count all the times I’ve tried to help ‘nerd’ friends (engineers) connect with the ‘rich guys’ (VCs). Naturally, I’ve formed opinions along the way.”