“Conventional wisdom says 97 percent of Google searchers don’t click past the first three pages (or 30 results). With about three-quarters of the active online population in America using search engines, according to Nielsen/NetRatings (.pdf), and 40 percent of shoppers choosing Google to locate stores and comparison shop, the difference between a high and low ranking can literally be the difference between a thriving online business and Chapter 11. This got me wondering: How much is it worth to a company’s bottom line to place near the top of Google’s search rankings?”

“After Dominating the Technology Industry for Years, is Microsoft Poised to Collapse?”

“Last week, I wondered aloud whether Google’s switch from dictionary.com to answers.com for their ‘definition’ links was driven by concern for their users or was just a business deal…”