28th
February
2005
“A Corporate Command is an instruction work, a call to action in the form of an imperative: ‘Just Do It’, ‘Turn on the Future’, ‘Live without Limits’, ‘Tap into great taste’, ‘Think different’, ‘Ride the light’… By compiling, tabulating, concretizing and enacting these commands in the International Database of Corporate Commands, the Institute for Infinitely Small Things seeks to better understand the mechanisms behind this deployment of power and its larger cultural ramifications.”
posted in Marketing | Permalink |
28th
February
2005
“While online shopping has become commonplace, many people remain wary of e-commerce. Their fear centers on the transmittal of personal and financial information over the Internet and the perceived risk of releasing sensitive data to unscrupulous eyes. Unsolicited e-mail campaigns, rumors of hacker break-ins and media coverage of unethical Web commerce practices further intimidate would-be-customers. Understanding and addressing customer concerns about online buying are critical to your small business’ success selling on the Web. Here are some steps you can take to encourage customers to give online buying a try…”
posted in The Web | Permalink |
28th
February
2005
“I first encountered venture capitalists (VCs) in 1987. Despite a bad start, I caught the start-up bug. In the years since, I have worked with more than 30 start-ups as founder, advisor, engineer, executive, and board member. It’s a lot more than that if you count all the times I’ve tried to help ‘nerd’ friends (engineers) connect with the ‘rich guys’ (VCs). Naturally, I’ve formed opinions along the way.”
posted in Finance/VC | Permalink |
25th
February
2005
“This is a list of weblogs authored by CEOs. Actually, this might be a misnomer. It’s a list of weblogs authored by people who are in a leadership position in various organizations (corporations, non-profit, etc.).”
posted in The Web | Permalink |
25th
February
2005
“I’ve grown to enjoy the official Yahoo! Search Blog and the Ask Jeeves Blog. They update frequently, have substantive, well-written posts and each blog has a unique style and is engaging. That corporate voice whose tenor usually creeps into the-song-every-company-likes-to-sing is dampened and even absent at times. Often each product announcement or investigation highlights a personal story that allows excitement to be palpable but downplays self-aggrandizement and often exposes the author’s voice. It’s real (or seems real) and it makes each post fun to read. The Google Blog hasn’t caught up yet. It’s a surprising mis-representation…”
posted in The Web | Permalink |
25th
February
2005
“Craigslist started as a small email list for a group of friends in Northern California. Ten years later, it’s a global phenomenon. In a ChangeThis exclusive, Craig Newmark talks about the values that got his business from there to here.”
posted in The Web | Permalink |
23rd
February
2005
“One of the great mysteries in the corporate world is how to become, own, have access to, or create one of those teams. Everyone is trying to create or buy the team that clicks, performs, outperforms, is super creative, super reliable, super productive, and just ‘has it.’ silverorange, luckily, has been one of these teams. While a lot of it seems up to luck, timing, and chance I think I can shed some light on the other more tangible constraints and patterns that are in place for these teams to happen. This is in no way a comprehensive or complete list. It is merely a list of observations I‚Äôve made.”
posted in Project management | Permalink |
23rd
February
2005
“Long before his company celebrated its 2002 stock-market debut, and long before he learned that millions of customers also meant head-to-head competition with the likes of Blockbuster and Wal-Mart Stores, Reed Hastings was just another small-business man fretting his way through the 1998 holiday season, wondering if his 14-month-old start-up would survive the winter. At the time, his company, Netflix, an online movie rental site, had few customers but plenty of skeptics convinced that a service that dispatches DVD’s by mail was quaintly absurd.”
posted in Business | Permalink |
23rd
February
2005
“TOP Seven Business is a broadcast of 7 tips, tricks, secrets, suggestions, and other informative information, relating to helping you build and grow your business.”
posted in Business | Permalink |
18th
February
2005
“There’s a new breed of marketer taking shape these days: Citizen marketers. Citizen marketers are customer evangelists who generate media on behalf of products, services, companies or people who generate inspiration. Most forms of media they create is shared across the web.”
posted in Customers | Permalink |
18th
February
2005
“7 Unusual, Uncommon and Unexpected Networking Secrets to Help Boost Business: There comes a time in every small businesspersonís life when common networking practices like handing out business cards, attending various meetings and schmoozing with potential clients only goes so far. Eventually, the same old techniques get overused to the point that they become insufficient.”
posted in Business | Permalink |
16th
February
2005
Law 4: “Always Say Less than Necessary: When you are trying to impress people with words, the more you say, the more common you appear, and the less in control.†Even if you are saying something banal, it will seem original if you make it vague, open-ended, and sphinxlike.†Powerful people impress and intimidate by saying less.†The more you say, the more likely you are to say something foolish.”
posted in Business | Permalink |
16th
February
2005
Including planners for Calculating Costs of Installing a Workflow Management System; Calculating Costs of Hardening Security Systems; Integrating Information Systems; Calculating Costs of a Digital File Downloading System; Calculating Costs of an Electronic Document Management System and more…
posted in Statistics | Permalink |
16th
February
2005
“Print this bingo card and take it with you to your next meeting. Mark the buzzwords as you hear them; the BINGO square is a free square. If you get five in a row (up, down, diagonally), shout ‘Bingo!’ You’ve won!”
posted in Meetings | Permalink |
14th
February
2005
“Conventional wisdom says 97 percent of Google searchers don’t click past the first three pages (or 30 results). With about three-quarters of the active online population in America using search engines, according to Nielsen/NetRatings (.pdf), and 40 percent of shoppers choosing Google to locate stores and comparison shop, the difference between a high and low ranking can literally be the difference between a thriving online business and Chapter 11. This got me wondering: How much is it worth to a company’s bottom line to place near the top of Google’s search rankings?”
posted in The Web | Permalink |