XPLANE.COM > bBlog / Archive: February 2005

| Subcribe via RSS

The International Database of Corporate Commands

February 28th, 2005 | Comments Off | Posted in Marketing

“A Corporate Command is an instruction work, a call to action in the form of an imperative: ‘Just Do It’, ‘Turn on the Future’, ‘Live without Limits’, ‘Tap into great taste’, ‘Think different’, ‘Ride the light’… By compiling, tabulating, concretizing and enacting these commands in the International Database of Corporate Commands, the Institute for Infinitely Small Things seeks to better understand the mechanisms behind this deployment of power and its larger cultural ramifications.”

Give Consumers Confidence in Your Site

February 28th, 2005 | Comments Off | Posted in The Web

“While online shopping has become commonplace, many people remain wary of e-commerce. Their fear centers on the transmittal of personal and financial information over the Internet and the perceived risk of releasing sensitive data to unscrupulous eyes. Unsolicited e-mail campaigns, rumors of hacker break-ins and media coverage of unethical Web commerce practices further intimidate would-be-customers. Understanding and addressing customer concerns about online buying are critical to your small business’ success selling on the Web. Here are some steps you can take to encourage customers to give online buying a try…”

An Engineer’s View of Venture Capitalists

February 28th, 2005 | Comments Off | Posted in Finance/VC

“I first encountered venture capitalists (VCs) in 1987. Despite a bad start, I caught the start-up bug. In the years since, I have worked with more than 30 start-ups as founder, advisor, engineer, executive, and board member. It’s a lot more than that if you count all the times I’ve tried to help ‘nerd’ friends (engineers) connect with the ‘rich guys’ (VCs). Naturally, I’ve formed opinions along the way.”

CEOBlogsList: Weblogs authored by CEOs

February 25th, 2005 | Comments Off | Posted in The Web

“This is a list of weblogs authored by CEOs. Actually, this might be a misnomer. It’s a list of weblogs authored by people who are in a leadership position in various organizations (corporations, non-profit, etc.).”

Corporate blogs, written well

February 25th, 2005 | Comments Off | Posted in The Web

“I’ve grown to enjoy the official Yahoo! Search Blog and the Ask Jeeves Blog. They update frequently, have substantive, well-written posts and each blog has a unique style and is engaging. That corporate voice whose tenor usually creeps into the-song-every-company-likes-to-sing is dampened and even absent at times. Often each product announcement or investigation highlights a personal story that allows excitement to be palpable but downplays self-aggrandizement and often exposes the author’s voice. It’s real (or seems real) and it makes each post fun to read. The Google Blog hasn’t caught up yet. It’s a surprising mis-representation…”

Why Craigslist Works, by Craig

February 25th, 2005 | Comments Off | Posted in The Web

“Craigslist started as a small email list for a group of friends in Northern California. Ten years later, it’s a global phenomenon. In a ChangeThis exclusive, Craig Newmark talks about the values that got his business from there to here.”

The Art and Science of a Great Team

February 23rd, 2005 | Comments Off | Posted in Project management

“One of the great mysteries in the corporate world is how to become, own, have access to, or create one of those teams. Everyone is trying to create or buy the team that clicks, performs, outperforms, is super creative, super reliable, super productive, and just ‘has it.’ silverorange, luckily, has been one of these teams. While a lot of it seems up to luck, timing, and chance I think I can shed some light on the other more tangible constraints and patterns that are in place for these teams to happen. This is in no way a comprehensive or complete list. It is merely a list of observations I‚Äôve made.”

Does the Kid Stay in the Picture?

February 23rd, 2005 | Comments Off | Posted in Business

“Long before his company celebrated its 2002 stock-market debut, and long before he learned that millions of customers also meant head-to-head competition with the likes of Blockbuster and Wal-Mart Stores, Reed Hastings was just another small-business man fretting his way through the 1998 holiday season, wondering if his 14-month-old start-up would survive the winter. At the time, his company, Netflix, an online movie rental site, had few customers but plenty of skeptics convinced that a service that dispatches DVD’s by mail was quaintly absurd.”

Top7Business.com Delivers 7 Tips & Secrets

February 23rd, 2005 | Comments Off | Posted in Business

“TOP Seven Business is a broadcast of 7 tips, tricks, secrets, suggestions, and other informative information, relating to helping you build and grow your business.”

Welcoming citizen marketers into your world

February 18th, 2005 | Comments Off | Posted in Customers

“There’s a new breed of marketer taking shape these days: Citizen marketers. Citizen marketers are customer evangelists who generate media on behalf of products, services, companies or people who generate inspiration. Most forms of media they create is shared across the web.”

« Older Entries