“Our security manager can handle viruses and hackers, but an abusive boss is another story.”

“A legendary ad executive tells how he uses blogs and how companies can use them in their marketingówithout being crushed.”

“Bigha is one of my favorite companies. Their approach to marketing and public relations is so fresh and open that itís hard not to like themóeven when theyíre accused of something as extreme as supporting terrorism. You see, one of the products that Bigha makes is a big green laser pointer known as ‘Jasper.’ If youíve been keeping up with the news, youíve probably heard of the fathead who thought it would be fun to shine a Jasper at an airplane cockpit. In cases like these, some people blame the manufacturers. In this case, Bigha got a visit from the FBI and a fair amount of negative press for their ìinvolvementî in the case. Instead of relying on public relations jockeying to ‘make it go away,’ however, Bigha actually spoke openly about the issue on their website.”