15th
January
2005
Imagination: The number one tool for innovation and creativity
“Without imagination, people can not look at problems from new perspectives. Without imagination, people cannot imagine how various solutions to a problem would work. Without imagination, people simply cannot dream up new ideas. And imagination is so much more than a basic tool for creativity. Imagination allows people to put themselves in the shoes of others ? such as customers and colleagues ó in order to understand them better and work with them better.”

