bBlog: The sales, marketing and business weblog

Category: Business

15th January 2005

Imagination: The number one tool for innovation and creativity

“Without imagination, people can not look at problems from new perspectives. Without imagination, people cannot imagine how various solutions to a problem would work. Without imagination, people simply cannot dream up new ideas. And imagination is so much more than a basic tool for creativity. Imagination allows people to put themselves in the shoes of others ? such as customers and colleagues ó in order to understand them better and work with them better.”

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