“Smart execs now know this is a key to success in today’s world. And they’re turning to design firms ó yes, design ó to learn the ropes.”

“Secret #1 ó Give your customers something absolutely free of charge. This makes them appreciative and brings about a feeling of good will. It can be free useful articles, a free ebook, a sample or trialÖ anything free.”

“At 28, John Doyle was an overworked New York investment banker on the fast track. By most measures, he was a success. But he was also miserable. So during a semiannual review 2 1/2 years into the job, he simply quit.”