“Promise Phelon (The Phelon Group) sent over a white paper her firm recently did about a new hierarchy based on Maslow’s famous self-actualization pyramid. My take? You start with something that does what you say it will. You add value when you provide swift support, but even better, when it becomes clear to a user that there are ways that the product can do even more than they expected. And finally, you win when you create mutually beneficial relationships.”

This entry was posted on Wednesday, January 5th, 2005 at 8:02 am and is filed under Customers. You can follow any responses to this entry through the RSS 2.0 feed. Both comments and pings are currently closed.