Pretty nice way to read a magazine ó just like a magazine ó online.

“…What this says to me is that creativity and innovation per se are not always that important. The innovation process must start further back ñ uncovering unmet customer needs and figuring out how to meet them. And figuring out what will meet these unmet needs is more of a challenge than it looks.”

“If you are starting out in the software business, Michael Cusumano has some advice for you: think hard about whether to specialize in products or services, and take a serious look at trends in the industry. For the past 20 years, Cusumano has been consulting with and researching some of the top high technology companies worldwide. He has seen software companies enter the market with a ‘killer application,’ make some good profits, only to find their product ‘commoditized.’î

“From astronomy to computing, networks of amateurs are displacing the pros and spawning some of the greatest innovations.”