“Kevin Roberts is the author of Lovemarks: The Future Beyond Brands, published by powerHouse Books. As CEO Worldwide of Ideas Company Saatchi & Saatchi, Kevin Roberts oversees an international team of more than 7,000 creative people in 82 countries. A prolific traveler and coveted speaker, he is a constant source of inspiration to thousands of people through his vision, clarity of purpose, and inimitable, straight-talking approach.” (Thanks Innovation Weblog!)

“I overslept today. Really overslept. So much so that I missed an 11 o’clock meeting ó and a colleague called me at home to make sure I was OK. And I have no excuse. When setting my alarm last night, I set it on AM radio instead of the CD player, so I woke up ‘naturally’ to gentle static rather than my Buddy Holly CD.”

“A pinch of this, a pinch of that. This mistake is often made by entrepreneurs with big appetites and small budgets. They want to try a little bit of everythingóadvertising in multiple magazines and newspapers, online ads on a variety of sites and a list of special eventsóbut with limited budgets, they end up with a tiny presence in each. As a result, ads and promotions get minor attention and their entire marketing budgets are wasted.”