Making the Right Mistakes
“We think of the cost of small mistakes as ìtuitionî on the way to learning more about how to make the business better. We even have an annual SureChoice Award that we give to the employee who made the best NEW mistake. This fosters a culture of learning from our mistakes since mistakes are inevitable in a growing business. We have a culture where it is okay to make a new mistake but not okay to make the same mistake twice.”
