“I think the soundest management advice I’ve heard is the old saw; ‘What gets measured gets done.’ My own organization applies this dictum rigorously. Our five-day executive seminars are organized around a series of ‘promises’ which demand of our participants practical action in our areas: customers, innovation, people and leadership. We quantify wherever possible. Although some of the promises may seem wildly ambitious, each is thoroughly grounded in observed business practice, usually in the toughest markets.”