“CEO Meg Whitman on balancing buyers’ and sellers’ needs, the pace of change, and why she finds the business ‘endlessly surprising.’”

“Storytelling is a powerful communication tool that marketing and advertising professionals use very skillfully to promote their companiesí products or services. But did you know that stories are also effective as a leadership tool? Many of the most admired US companies have for years used stories to convey values, vision and behaviors that lead to success.”

“Imaginative perks sweeten the pot. But hard-to-achieve basics like leading technologies, personal investment and a sense of fulfillment are what will make IT employees stay put in a changing economy. This year’s top 100 companies have figured out how to give workers the substance along with the frills.”