“Four easy ways to create a successful advertising plan without spending a bundle… The four things to remember when considering a shoestring marketing plan are these: 1) Time and money are interchangeable. You can always save one by spending more of the other. 2) High rent accomplishes the same thing as advertising. It gives you exposure. 3) The cost of giving away a sample is often less expensive than the cost of advertising. 4) In the end, it’s what you say in your ad that matters most. So say something irresistible.”

This entry was posted on Friday, April 23rd, 2004 at 11:58 am and is filed under Marketing. You can follow any responses to this entry through the RSS 2.0 feed. Both comments and pings are currently closed.