bBlog: The sales, marketing and business weblog
23rd April 2004

The Executive Perk Is Still Thriving

“The executive perk, much criticized during the corporate scandals of the past few years, is still thriving at many big companies, where top managers take personal trips on company jets, have their taxes paid or get free home security systems.”

posted in Finance/VC | Permalink | Comments Off

23rd April 2004

Get Your Message OutóOn a Shoestring

“Four easy ways to create a successful advertising plan without spending a bundle… The four things to remember when considering a shoestring marketing plan are these: 1) Time and money are interchangeable. You can always save one by spending more of the other. 2) High rent accomplishes the same thing as advertising. It gives you exposure. 3) The cost of giving away a sample is often less expensive than the cost of advertising. 4) In the end, it’s what you say in your ad that matters most. So say something irresistible.”

posted in Marketing | Permalink | Comments Off

23rd April 2004

Global Province | A marketplace of business ideas

“Welcome to Global Province, a site for investors, business executives, journalists, and elitists everywhere… As we begin the twenty-first century, we are shrinking the globe by frequent trips to every continent and every world city… This site addresses future business trends and current insights that arise in the Global Province. These are the business insights that arise in an increasingly small world.”

posted in Business | Permalink | Comments Off

23rd April 2004

STORYATWORK.COM

“GoldenFleece is an international community of practice devoted to storytelling in business and organizations. We’ve assembled a resource guide for business leaders, consultants, educators, marketers, storytellers, artists, activists, students, and anyone else eager to apply story in the world of work. This web site is your invitation to engage and join us in this emerging field. We believe in practicing and living in a narrative world, where everything is shaped by our relationship to story.”

posted in Business | Permalink | Comments Off

23rd April 2004

Are You an Extraordinary Executive?

“The purpose of this self-assessment quiz is to evaluate your professional knowledge and behavior in comparison to those most likely to result in an extraordinary career, and to identify the areas where there is significant potential to improve your career trajectory. If the differences in many of the answers seem subtle, that is deliberate. It is often the subtle differences in thoughts and behaviors over time that separate the ordinary career from the extraordinary.”

posted in Leadership | Permalink | Comments Off