bBlog: The sales, marketing and business weblog

Category: Sales

22nd April 2004

Are You Making a Sale or Selling a Dream?

“At Apple Computer in the early 1980s, Guy Kawasaki and his marketing team didnít just sell computers with an easy-to-use user interface. Instead, Apple sold the Macintosh dream: to improve productivity and creativity, and to resist the IBM ‘clone,’ literally.”

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