XPLANE.COM > bBlog / Archive: April 2004

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Foundership

April 26th, 2004 | Comments Off | Posted in Leadership

“Entrepreneurs thrive on change, but when its time for you to move on as a founder, the change is very personal. Not because it is about you, but because the passion, sweat and toil makes it so. The change is inevitable, companies need new leadership at different stages.”

“Creatives” ó The Rules of Engagement

April 26th, 2004 | Comments Off | Posted in Marketing

“If you’re an advertising client or even an account manager ó and you would like to get the best possible creative work from your agency ó here are a few handy suggestions. Put your drawings away. I understand how much fun it is to have creative ideas and see them brought to life. However, it is apparently a great deal of fun, as well, to have bad creative ideas.”

The Executive Perk Is Still Thriving

April 23rd, 2004 | Comments Off | Posted in Finance/VC

“The executive perk, much criticized during the corporate scandals of the past few years, is still thriving at many big companies, where top managers take personal trips on company jets, have their taxes paid or get free home security systems.”

Get Your Message OutóOn a Shoestring

April 23rd, 2004 | Comments Off | Posted in Marketing

“Four easy ways to create a successful advertising plan without spending a bundle… The four things to remember when considering a shoestring marketing plan are these: 1) Time and money are interchangeable. You can always save one by spending more of the other. 2) High rent accomplishes the same thing as advertising. It gives you exposure. 3) The cost of giving away a sample is often less expensive than the cost of advertising. 4) In the end, it’s what you say in your ad that matters most. So say something irresistible.”

Global Province | A marketplace of business ideas

April 23rd, 2004 | Comments Off | Posted in Business

“Welcome to Global Province, a site for investors, business executives, journalists, and elitists everywhere… As we begin the twenty-first century, we are shrinking the globe by frequent trips to every continent and every world city… This site addresses future business trends and current insights that arise in the Global Province. These are the business insights that arise in an increasingly small world.”

STORYATWORK.COM

April 23rd, 2004 | Comments Off | Posted in Business

“GoldenFleece is an international community of practice devoted to storytelling in business and organizations. We’ve assembled a resource guide for business leaders, consultants, educators, marketers, storytellers, artists, activists, students, and anyone else eager to apply story in the world of work. This web site is your invitation to engage and join us in this emerging field. We believe in practicing and living in a narrative world, where everything is shaped by our relationship to story.”

Are You an Extraordinary Executive?

April 23rd, 2004 | Comments Off | Posted in Leadership

“The purpose of this self-assessment quiz is to evaluate your professional knowledge and behavior in comparison to those most likely to result in an extraordinary career, and to identify the areas where there is significant potential to improve your career trajectory. If the differences in many of the answers seem subtle, that is deliberate. It is often the subtle differences in thoughts and behaviors over time that separate the ordinary career from the extraordinary.”

Starting It

April 22nd, 2004 | Comments Off | Posted in Entrepreneurship

“KEY LEARNINGS OF AN ENTREPRENEUR: ‘Starting It’ is focused on the lessons learned in over 4 years of building a great business with incredible clients and an amazing team of colleagues.”

Are You Making a Sale or Selling a Dream?

April 22nd, 2004 | Comments Off | Posted in Sales

“At Apple Computer in the early 1980s, Guy Kawasaki and his marketing team didnít just sell computers with an easy-to-use user interface. Instead, Apple sold the Macintosh dream: to improve productivity and creativity, and to resist the IBM ‘clone,’ literally.”

Adobe’s PDF-everywhere strategy

April 21st, 2004 | Comments Off | Posted in Technology

“…with its Portable Document Format (PDF) now widely used for distributing documents electronically, Adobe now wants to expand the PDF format into a multiplatform foundation for viewing and sharing corporate data. It’s an ambitious plan that will likely bring Adobe into more direct competition with Microsoftóthough this would not be the first time the two companies have clashed.”