“While most business leaders agree that innovation is essential, surprisingly few organizations have a system for innovation. Creativity and innovation may well be the fuel that drive an organization to greatness, but a system for implementing innovation is the rocket that will take an organization to the top. Lacking an effective system to carry it — innovation is just raw fuel left sitting unused. In order to effectively integrate an innovation system into an existing organization, we first have to view organizations in a new light.”

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