“Finding out what customers want is a fundamental aspect of innovation. However, itís one of those things that is easier said than done. Customer surveys and focus groups have proven ineffective in most cases and bad data can be worse than no data.”

This entry was posted on Monday, February 16th, 2004 at 10:37 am and is filed under Customers. You can follow any responses to this entry through the RSS 2.0 feed. Both comments and pings are currently closed.