bBlog: The sales, marketing and business weblog

Category: Business

15th January 2004

Best Practices and Case Studies: Be Very Afraid

“Frankly, Iíve always thought that publicizing the ‘best practice’ idea was simply a way to sell conference tickets and books. The problem, as I see it, is that itís not clear what it means for some practice to be ‘best’? Best at what? And by what standard? Whatís best for me might not be best for you, and so on.”

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