bBlog: The sales, marketing and business weblog

Category: Email

5th January 2004

Firms scramble in face of spam law

“Businesses that send marketing e-mail have huddled with their lawyers in recent weeks, trying to figure out how to comply with the nation’s first antispam law when it takes effect Thursday [1 Jan 2004]. They face an unusually tight deadline. President Bush signed the bill, known as the Can Spam Act of 2003, on Dec. 16, leaving companies with little time to study the law and tweak their e-mail marketing plans.”

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