6th
November
2003
What It Takes to Make the Numbers
“David Dickey is director of marketing and communications for direct and new initiatives for Sprint. Susan Goodman leads Goodman and Co. Roger Gray works as VP of plan sponsor communications for Scudder Investments. And Andy Sernovitz is CEO of Gaspedal. Their panel discussion this morning at Ad:Tech 2003 addressed new email ideas to kickstart online marketing programs. Here is a rough transcript of their exchange…”

