bBlog: The sales, marketing and business weblog
20th October 2003

Get naked

“…Mr Tapscott is deeply serious. A Canadian business school professor, he coined, or at least popularised, such phrases as the ‘net generation’ and the ‘digital divide’ during the 1990s. Today he believes that corporate nakedness — guru-speak for making firms far more transparent to their customers, employees, investors and society at large — is the ‘big idea’ that management thinkers have been desperately seeking since their last ones came a cropper during the dotcom bust.”

posted in Business | Permalink | Comments Off

20th October 2003

EffectiveMeetings.com

“Whether you’re a newcomer to meetings or a seasoned pro, the EffectiveMeetings.com resource center offers hands-on meeting advice for every possible situation. Plus, our sage advisor, the Meeting Guru, will help solve your meeting dilemmas.”

posted in Meetings | Permalink | Comments Off

20th October 2003

My Idea of Fun

“What do you do in your downtime that you’re passionate about? Executives from Brian Grazer at Imagine Entertainment to David Pottruck at Charles Schwab share their favorite pastimes.”

posted in Life | Permalink | Comments Off

20th October 2003

Blog for Business: Is It Right for Your Company?

“If you haven’t yet looked at blogging as a potential marketing tool for your business, now’s the time. Last spring, I wrote to all my customers to suggest that it was time for them to start letting at least their salespeople write blogs for their customers and prospects. It sounds radical to many managers, but there’s no denying the power of authentic communication when it comes to building loyalty between people — and clearly your customers are people first. “

posted in The Web | Permalink | Comments Off