“Advertising has become more art-like, technique-centric, more focused on movie magic and dream-world building to engage and entertain its targets. For, when we entertain, that’s when we believe the convincing happens. Repeatedly, as in buying enough time or space to choke any potential customer on the repetition cycle of, here’s my ad again, and again, and again. But this is not what’s happening. Awareness maybe, but the elusive moment of raw persuasion? No!”

This entry was posted on Wednesday, October 1st, 2003 at 12:00 am and is filed under Advertising. You can follow any responses to this entry through the RSS 2.0 feed. Both comments and pings are currently closed.

“Advertising has become more art-like, technique-centric, more focused on movie magic and dream-world building to engage and entertain its targets. For, when we entertain, that’s when we believe the convincing happens. Repeatedly, as in buying enough time or space to choke any potential customer on the repetition cycle of, here’s my ad again, and again, and again. But this is not what’s happening. Awareness maybe, but the elusive moment of raw persuasion? No!”

This entry was posted on Wednesday, October 1st, 2003 at 12:00 am and is filed under Marketing. You can follow any responses to this entry through the RSS 2.0 feed. Both comments and pings are currently closed.