“Advertising has become more art-like, technique-centric, more focused on movie magic and dream-world building to engage and entertain its targets. For, when we entertain, that’s when we believe the convincing happens. Repeatedly, as in buying enough time or space to choke any potential customer on the repetition cycle of, here’s my ad again, and again, and again. But this is not what’s happening. Awareness maybe, but the elusive moment of raw persuasion? No!”

“Take a moment and think of the three brands that are most meaningful to you. Brands you value. Brands you identify with. Just let those names and logos pop into your mind. I bet none of them were the company you work for.”

“Advertising has become more art-like, technique-centric, more focused on movie magic and dream-world building to engage and entertain its targets. For, when we entertain, that’s when we believe the convincing happens. Repeatedly, as in buying enough time or space to choke any potential customer on the repetition cycle of, here’s my ad again, and again, and again. But this is not what’s happening. Awareness maybe, but the elusive moment of raw persuasion? No!”

“Take a moment and think of the three brands that are most meaningful to you. Brands you value. Brands you identify with. Just let those names and logos pop into your mind. I bet none of them were the company you work for.”

“As mobile phone users upgrade to ever-more advanced mobile devices, more than 250 Million surplus mobile phones in the US are already waiting to be recycled! Another 2 million are either trashed or stuck in drawers every week — that’s 1,000 tons of preventable toxic waste per week!”