“Our project is an ongoing attempt to write a multimedia Web-based book dedicated to studying how corporate television commercials portray a world shaped and defined by global capitalism during the last years of the 20th century and the first years of the 21st. Drawing on a set of over 800 TV commercials sponsored by corporate firms from 1996 to present, we try to map conceptually the landscapes and narratives of Capital, Technology and Globalization as seen in corporate television ads.”

This entry was posted on Tuesday, September 9th, 2003 at 12:00 am and is filed under Advertising. You can follow any responses to this entry through the RSS 2.0 feed. Both comments and pings are currently closed.

“Our project is an ongoing attempt to write a multimedia Web-based book dedicated to studying how corporate television commercials portray a world shaped and defined by global capitalism during the last years of the 20th century and the first years of the 21st. Drawing on a set of over 800 TV commercials sponsored by corporate firms from 1996 to present, we try to map conceptually the landscapes and narratives of Capital, Technology and Globalization as seen in corporate television ads.”

This entry was posted on Tuesday, September 9th, 2003 at 12:00 am and is filed under Marketing. You can follow any responses to this entry through the RSS 2.0 feed. Both comments and pings are currently closed.