bBlog: The sales, marketing and business weblog
9th September 2003

Landscapes of Capital

“Our project is an ongoing attempt to write a multimedia Web-based book dedicated to studying how corporate television commercials portray a world shaped and defined by global capitalism during the last years of the 20th century and the first years of the 21st. Drawing on a set of over 800 TV commercials sponsored by corporate firms from 1996 to present, we try to map conceptually the landscapes and narratives of Capital, Technology and Globalization as seen in corporate television ads.”

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9th September 2003

Employee Loyalty

“What does it take to retain good employees? Apparently, not a lot of money, at least that’s what the recently released Walker Loyalty Report suggests. In its survey of 2,400 full- and part-time employees, Walker Information discovered that the top five workplace factors having the highest influence on an employee’s commitment are…”

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9th September 2003

Rise of the New Breed

“The age of the imperial CEO is waning. In its place, a crop of new CEOs — humble, team building, highly communicative — are rising.”

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9th September 2003

Landscapes of Capital

“Our project is an ongoing attempt to write a multimedia Web-based book dedicated to studying how corporate television commercials portray a world shaped and defined by global capitalism during the last years of the 20th century and the first years of the 21st. Drawing on a set of over 800 TV commercials sponsored by corporate firms from 1996 to present, we try to map conceptually the landscapes and narratives of Capital, Technology and Globalization as seen in corporate television ads.”

posted in Marketing | Permalink | Comments Off

9th September 2003

Rockin’ on without Microsoft

“Sterling Ball, a jovial, plain-talking businessman, is CEO of Ernie Ball, the world’s leading maker of premium guitar strings endorsed by generations of artists ranging from the likes of Eric Clapton to the dudes from Metallica. But since jettisoning all of Microsoft products three years ago, Ernie Ball has also gained notoriety as a company that dumped most of its proprietary software — and still lived to tell the tale.”

posted in Technology | Permalink | Comments Off

9th September 2003

Red Herring Slated For Relaunch

“Red Herring, once dubbed by WSJ as the ‘bible of the Valley,’ is slated for a re-launch, at least online, paidContent.org has learned. The rights to the brand name were bought recently by Dasar, a French tech-media company….the subcribers list of the magazine was bought by, who else, Business 2.0. Dasar is building up a newsroom, and is expecting to go live with the site RedHerring.com sometime next year. There are no plans to re-launch the magazine, as of now.”

posted in The Web | Permalink | Comments Off