“More important than having a great idea is figuring out how to sell it to the boss — especially in a culture that’s not too keen to accept your idea. How to do it? A couple of academics from Stanford and the University of California at Davis looked at how ideas are successfully sold in, of all places, Hollywood. Selling a script or a movie may not be all that close to selling your idea for a new product or marketing campaign. But the lessons ring true, no matter what kind of idea you’re peddling.”

This entry was posted on Wednesday, August 27th, 2003 at 12:00 am and is filed under Entrepreneurship. You can follow any responses to this entry through the RSS 2.0 feed. Both comments and pings are currently closed.

“More important than having a great idea is figuring out how to sell it to the boss — especially in a culture that’s not too keen to accept your idea. How to do it? A couple of academics from Stanford and the University of California at Davis looked at how ideas are successfully sold in, of all places, Hollywood. Selling a script or a movie may not be all that close to selling your idea for a new product or marketing campaign. But the lessons ring true, no matter what kind of idea you’re peddling.”

This entry was posted on Wednesday, August 27th, 2003 at 12:00 am and is filed under Sales. You can follow any responses to this entry through the RSS 2.0 feed. Both comments and pings are currently closed.