“Robert Redford happens to be a movie star, but he’s the star who founded an enterprise that changed an industry. Along the way, this very successful entrepreneur developed theories of innovation and creativity that will inspire you and improve your business, too.”

“More important than having a great idea is figuring out how to sell it to the boss — especially in a culture that’s not too keen to accept your idea. How to do it? A couple of academics from Stanford and the University of California at Davis looked at how ideas are successfully sold in, of all places, Hollywood. Selling a script or a movie may not be all that close to selling your idea for a new product or marketing campaign. But the lessons ring true, no matter what kind of idea you’re peddling.”

“You can be truly smart and still struggle in life if you lack the ability to plan, organize time and space, initiate projects and see them through to completion, and you cannot resist immediate temptations in favor of later better rewards.”

“More important than having a great idea is figuring out how to sell it to the boss — especially in a culture that’s not too keen to accept your idea. How to do it? A couple of academics from Stanford and the University of California at Davis looked at how ideas are successfully sold in, of all places, Hollywood. Selling a script or a movie may not be all that close to selling your idea for a new product or marketing campaign. But the lessons ring true, no matter what kind of idea you’re peddling.”