bBlog: The sales, marketing and business weblog

Category: Entrepreneurship

22nd August 2003

How do you sell an idea at work?

“It’s an interesting and important question for people hell bent on making a difference. In ‘What’s The Big Idea’ by Thomas H. Davenport and Laurence Prusak, there some great advice. The best of it comes from Mitzi Wertheim, a social anthropologist by training who works in — of all places — the U.S. Department of Defense as a ‘change consultant.’”

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Category: Sales

22nd August 2003

How do you sell an idea at work?

“It’s an interesting and important question for people hell bent on making a difference. In ‘What’s The Big Idea’ by Thomas H. Davenport and Laurence Prusak, there some great advice. The best of it comes from Mitzi Wertheim, a social anthropologist by training who works in — of all places — the U.S. Department of Defense as a ‘change consultant.’”

Comments are closed.