bBlog: The sales, marketing and business weblog
22nd August 2003

Eliyon CorporateAlumni

“Eliyon CorporateAlumni is a free service that provides a searchable database of information about millions of former employees of companies. The information on these people was gathered automatically from the web using sophisticated extraction and artificial intelligence software. You can use the service to locate former employees of companies to contact.”

posted in Business | Permalink | Comments Off

22nd August 2003

How do you sell an idea at work?

“It’s an interesting and important question for people hell bent on making a difference. In ‘What’s The Big Idea’ by Thomas H. Davenport and Laurence Prusak, there some great advice. The best of it comes from Mitzi Wertheim, a social anthropologist by training who works in — of all places — the U.S. Department of Defense as a ‘change consultant.’”

posted in Entrepreneurship | Permalink | Comments Off

22nd August 2003

How to Avoid Cracking the Retirement Nest Egg

“As David Colescott approached retirement as a real estate broker in June 1999, he assumed that the stock market would rise by an average of 10 percent a year. Based on that belief, Mr. Colescott, now 68, said he had expected to withdraw 8 percent of his nest egg’s initial value in his first year of retirement and take out slightly larger amounts, to allow for inflation, in subsequent years.”

posted in Finance/VC | Permalink | Comments Off

22nd August 2003

How to Avoid Cracking the Retirement Nest Egg

“As David Colescott approached retirement as a real estate broker in June 1999, he assumed that the stock market would rise by an average of 10 percent a year. Based on that belief, Mr. Colescott, now 68, said he had expected to withdraw 8 percent of his nest egg’s initial value in his first year of retirement and take out slightly larger amounts, to allow for inflation, in subsequent years.”

posted in Life | Permalink | Comments Off

22nd August 2003

The Perfect Pitch

“Attention all CEOs: Time to get your stories straight. In today’s economy, approaching a client without a clear pitch on your company’s value proposition is about as constructive as banking your financial future on stock options. That’s why so many solution providers are reshaping their sales messages around things like technology leadership, business-process improvements and industry-specific expertise.” (More here).

posted in Marketing | Permalink | Comments Off

22nd August 2003

The real measure of marketing

“CEOs have a right (and a pressing need) to know what they are getting for those shareholders’ dollars that are spent on marketing. Every P&L expense in the enterprise is measured by its R.O.I., with one exception: marketing. This is true even though marketing is a relatively large expenditure (as much as 30 percent of revenue for some companies).”

posted in Marketing | Permalink | Comments Off

22nd August 2003

The real measure of marketing

“CEOs have a right (and a pressing need) to know what they are getting for those shareholders’ dollars that are spent on marketing. Every P&L expense in the enterprise is measured by its R.O.I., with one exception: marketing. This is true even though marketing is a relatively large expenditure (as much as 30 percent of revenue for some companies).”

posted in Marketing | Permalink | Comments Off

22nd August 2003

How do you sell an idea at work?

“It’s an interesting and important question for people hell bent on making a difference. In ‘What’s The Big Idea’ by Thomas H. Davenport and Laurence Prusak, there some great advice. The best of it comes from Mitzi Wertheim, a social anthropologist by training who works in — of all places — the U.S. Department of Defense as a ‘change consultant.’”

posted in Sales | Permalink | Comments Off