“With consumers disclosing their most intimate secrets online (voluntarily!), Google has essentially created a ‘domestic database’, i.e. a world-wide database loaded with your customers’ details and profiles, with a depth of information your company’s database can only dream of. So instead of consumers Googling you before they buy your services, you should Google THEM, and instantly get more personal information than you’d ever be able to capture with traditional 1:1 in an entire life-time. TRENDWATCHING.COM has dubbed this emerging trend COUNTER-GOOGLING, and the opportunities are tasty!”

This entry was posted on Friday, August 15th, 2003 at 12:00 am and is filed under Customers. You can follow any responses to this entry through the RSS 2.0 feed. Both comments and pings are currently closed.

“With consumers disclosing their most intimate secrets online (voluntarily!), Google has essentially created a ‘domestic database’, i.e. a world-wide database loaded with your customers’ details and profiles, with a depth of information your company’s database can only dream of. So instead of consumers Googling you before they buy your services, you should Google THEM, and instantly get more personal information than you’d ever be able to capture with traditional 1:1 in an entire life-time. TRENDWATCHING.COM has dubbed this emerging trend COUNTER-GOOGLING, and the opportunities are tasty!”

This entry was posted on Friday, August 15th, 2003 at 12:00 am and is filed under The Web. You can follow any responses to this entry through the RSS 2.0 feed. Both comments and pings are currently closed.