“With consumers disclosing their most intimate secrets online (voluntarily!), Google has essentially created a ‘domestic database’, i.e. a world-wide database loaded with your customers’ details and profiles, with a depth of information your company’s database can only dream of. So instead of consumers Googling you before they buy your services, you should Google THEM, and instantly get more personal information than you’d ever be able to capture with traditional 1:1 in an entire life-time. TRENDWATCHING.COM has dubbed this emerging trend COUNTER-GOOGLING, and the opportunities are tasty!”

“Reveries Magazine launched on October 15, 1996 and has steadily developed into a favorite of thought-leading marketers at companies and agencies, large and small, in America and around the world. Our focus is on insights, ideas and strategic marketing issues (versus news and information, per se). We feature Q&A profiles of interesting, insightful people, as well as roundtables, surveys, white papers and opinion essays.”

is the new book by XPLANE founder Dave Gray. Whether you’re an entrepreneur, a manager or a saleperson in the trenches, this book is for you. View sample pages and order online at posted in Sales, XPLANE | Permalink | Comments Off