bBlog: The sales, marketing and business weblog
11th August 2003

Keep Office Politics Out of Your Design

“It happens again and again. You spend hours in design meetings debating a point, and then a single word from upper management squashes your decision. Or maybe your design debates just go on for weeks because of office politics. How can you streamline this process? By deriving your conclusions from research instead of just ‘experience.’”

posted in Project management | Permalink | Comments Off

11th August 2003

Making the Most of E-Mail Marketing

“Bombard customers with spam and earn their enmity. Launch a focused, opt-in e-letter and you may just find your business has a fan club.”

posted in Email | Permalink | Comments Off

11th August 2003

Quiz: Could You Make It to CEO?

“How do you reach the top of a company? Sure, luck, timing and talent play a role, but so does ‘political savvy, agility in the use of power, and the ability to influence others,’ notes Kathleen Kelley Reardon, Ph.D., in her book ‘The Secret Handshake: Mastering the Politics of the Business Inner Circle.’”

posted in Leadership | Permalink | Comments Off

11th August 2003

The Illusory Work-Family Equation

“Quit trying for that ever-shifting, impossible-to-find balance between office and home. Instead, divide your time and stick to the plan — always.”

posted in Life | Permalink | Comments Off

11th August 2003

Making the Most of E-Mail Marketing

“Bombard customers with spam and earn their enmity. Launch a focused, opt-in e-letter and you may just find your business has a fan club.”

posted in Marketing | Permalink | Comments Off

11th August 2003

Ed Foster’s Gripelog

“What’s the GripeLog? It’s a place where customers of technology products can air their beefs with vendors, and read about the problems and issues other customers are raising. Written by Ed Foster, long-time author of InfoWorld’s Gripe Line column, the GripeLog combines a free weekly e-mail column with a weblog format that allows readers to interactively air their concerns and views.”

posted in Technology | Permalink | Comments Off

11th August 2003

Centralized Web site management is key to success

“Over the past decade, Web site management shifted between marketing and IT departments in most organizations, often in a decentralized structure. Now, it’s become a tightly run, centralized function at most b-to-b companies, with involvement from virtually all departments in the organization.”

posted in The Web | Permalink | Comments Off

11th August 2003

Ed Foster’s Gripelog

“What’s the GripeLog? It’s a place where customers of technology products can air their beefs with vendors, and read about the problems and issues other customers are raising. Written by Ed Foster, long-time author of InfoWorld’s Gripe Line column, the GripeLog combines a free weekly e-mail column with a weblog format that allows readers to interactively air their concerns and views.”

posted in The Web | Permalink | Comments Off