“Why does 90% of advertising and marketing communication go down the drain? Simple. Look for the ‘WHY’ in advertising and scarcity pops up instantly. All the fancy layouts and the smart headlines can’t quite compensate for the niggling question that goes unanswered. All your customers want to know is ‘Why should I choose you?’…”

“Don’t you simply adore these wonderful lists that spell out the potholes folks typically fall into when they set about accomplishing a task? I do. Especially when I’m about to embark on something as significant as an email campaign. A tidy collection of DONT’s makes it hugely easier to catch yourself before you take an obvious misstep and tumble down some weird rabbit hole just like Alice. Except Alice landed in an interesting place and learned a few things.”

“Forget fruity rum drinks. Here are six ways to have fun and still do some good.”

“Don’t you simply adore these wonderful lists that spell out the potholes folks typically fall into when they set about accomplishing a task? I do. Especially when I’m about to embark on something as significant as an email campaign. A tidy collection of DONT’s makes it hugely easier to catch yourself before you take an obvious misstep and tumble down some weird rabbit hole just like Alice. Except Alice landed in an interesting place and learned a few things.”